A B2B e-commerce portal for five key export-oriented industries of HCMC as an important part of HCMC Export Center (EC)’s integrated export promotion mix is designed to promote and facilitate export marketing activities and on-line transactions for local SMEs in global marketplace. It not only acts as a virtual showroom on the internet to display a variety of export products but also provides cost-effective facilities for trade negotiation and facilitation between Vietnamese exporters and foreign importers around the world.

The Export Center will be actively promoted to attract potential buyers in both domestic and oversea markets through integrated marketing mix of off-line and on-line resources and trade promotion programs i.e. trade fair participation; event marketing, advertisement, direct marketing, web-marketing...

The website contains over 2000 export products of over 120 SMEs listed in a searchable company directory. The website together with its associated multi-channel Customer Contact Center located at the Export Showroom is intended to be designed to help its target customers:

• Search for information on trade, suppliers or potential counterparts (Company List);
• View and select desired products being displayed on virtual web-storefront on-line (Product Catalogue);
• Conduct business transactions on-line through e-trade transaction center (Offer To Sell/Offer To Buy/Biz Offer);
• Utilize virtual office to manage personal profile, transactions, contacts of customer and business partners (My Export Center).

Three additional supporting tools i.e. Administration, Content Management and Direct Marketing Tools are also developed together with the website to help ITPC maintain & update the content by themselves; manage its trade support services on-line: administrative, customer service, marketing and technical support.